Every year, American companies spend $205 billion on advertising and marketing. It is their sincere hope that through brand exposure and coercion, they will garner business growing their company and expanding profits. Each person is in some way targeted by these ads. We see them every day on TV, on the road, and on our phones. Whether we like it or not, these ads are influencing us and our buying process. In this climate, self-indulgence seems natural and expected. However, if we are not careful, we can fall in love with the world and all it has to offer.
John warns us in 1 John 2:15-17, “Do not love the world or the things in the world. If anyone loves the world, the love of the Father is not in him. For all that is in the world—the desires of the flesh and the desires of the eyes and pride of life—is not from the Father but is from the world. And the world is passing away along with its desires, but whoever does the will of God abides forever.”
The world is easy to love because it is all about us and what we want. It is natural to want to get the car of your dreams, go on the vacation of a lifetime, eat at the coolest new restaurants, or buy the freshest new clothes. These things make a person feel great at the moment. Pursuing our wants always makes us feel full for a time, but the things of the Earth are fleeting. They are here today and gone tomorrow. Where does that leave us? We are left broken, alone, and hurting. God never designed us to be self-serving; instead, we are to love God and others enough to be a servant. As we learn to lay down our own desires and pursue God, we will be filled up by God’s will and purpose that will last forever.